Monday, February 8, 2010

2-8-09 Advertising

We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/

What is the company?

Who is the target audience:

What persuasive method used (humor, action, celebrity, human interest, etc.)?

How were camera shots and editing used to enhance the message?

What is the slogan/message for the company?

Was the message effective? Why or why not?

Thursday, February 4, 2010

2-4-10 Eastview News

For reading time, visit: www.abcnews.com

Finish taking notes on news from yesterday

Today we are going to spend some time at: http://www.district196.org/evhs/activities/finearts/newspaper/

What is newsworthy at Eastview?

What Back Issues Can Tell Us:
1. What stories are covered every year?
• What time of year did these stories run?
• Are any of the same people involved year after year?
2. What was the biggest story of each year?
3. How many personality sketches of students were run each year?
• What types of students were interviewed? (athletes, student leaders, etc.)
• Was any one student constantly featured in one year? Why?
• Do you think this was fair?
4. How many personality sketches of faculty were run each year?
• Which teachers were featured?
• Why those particular people?
5. What full page features (or center spreads) did the publication carry?
• Are any of those topics still relevant?
6. What was a great year(s) for sports teams? Activities?
• Did the school have any state champions?
• Olympic performers?
• Other honors?
7. Find a story that uses background information from previous years.
8. What topics did the paper editorialize about each year?
• What stand did the paper take?
• Has the problem been solved or is it still an issue?
9. What major news did the paper carry about classes?
• Any curriculum changes?
• Any major new programs?
10. Any new equipment?
• Any building programs?
11. Any scandals involving students, administrators, or teachers?
• What happened?
12. What changes in fashion among students can be found?
13. What signs of changing times can you find as mirrored in the concerns of students?
• What concerns never seem to change and would continue to make good stories year after year?
14. Did the school have any championship academic teams?
• Art show winners?
• Band or choir awards?
• Science winners?
• National honors?
15. Which clubs were most active?
16. What campus events made the most news?
17. What movies and music groups has the paper reviewed?
18. What issues did cartoonists choose?
19. How has the publication’s format changed?
20. Did the demographics of your student population change? Why?
21. What are the school’s traditions and how did they develop?
• Who are the school’s traditional rivals? (Could vary between activites.)
• How did the rivalry begin?
22. What are five things most interesting about EVHS?

Tuesday, February 2, 2010

2-2-10 Creating and Linking Blogs

1. For reading time today, read www.startribune.com

2. Create your journalism blog at www.blogger.com

Tuesday, June 9, 2009

6-9-09 Shattered Glass

For reading time:

1. Go to Media Center webpage
2. Click LexisNexis Scholastic
3. Click News/General
4. Change Keyword to Author and type in Stephen Glass
5. Change Source to Magazines
6. Change date to All Available Dates

Read "Hack Heaven" and any other articles you'd like. This is an anticipatory set for the movie you'll watch called Shattered Glass.

Your assignment today is to finish your newspaper assignment and post it to your blog.

Thursday, June 4, 2009

6-4-09 Feature Stories

For reading time today, choose a magazine (People, Sports Illustrated, Time, etc.).

Continue working on your newspaper designs today. When people are finished, we will drag your entire folder to the network and create links from our blog sites to your homepage.

Wednesday, June 3, 2009

6-3-09 Newspaper Portfolio

Find information about Seattle Post Intelligencer and Rocky Mountain News.

Interesting perspectives on the future of newspapers:

http://www.outsidethebeltway.com/archives/the_future_of_newspapers/

http://www.blakesthinktank.com/2009/04/03/the-future-of-the-newspaper-a-long-e-note-to-neal-gladner/

Mark Cuban (Owner of Dallas Mavericks NBA team): http://blogmaverick.com/2008/12/24/why-pro-sports-need-newspapers/

Cotinue working on your newspapers today. They are due on Monday.

Tuesday, June 2, 2009

6-2-09 Newspaper Design

Read this article and visit some of the sites:
http://www.poynter.org/column.asp?id=47&aid=14231

Today is a work day on your newspaper. I will work individually with anyone who needs help.

How to create headlines for your articles:

1. Reread your article; identify the underlying theme.

2. Express the theme in an active voice using as few words as possible. Active verbs lend immediacy to a story. If a reader sees a headline written in a passive voice, he or she might glance right over it.

3. Keep your headline in present tense.

4. Keep it simple. A headline is a short, direct sentence without extra adjectives or adverbs.

5. Provide enough information in the headline to give the casual reader an impression of the entire story.