5-24-11 Photoshop Ads

Today you will present your Photoshop Ads to the class.

5-23-11 Photoshop Ads

You will have one more day to work on your Photoshop ads today.

When you are finished, save your project as a .jpg and post it to your blog.

You will present your ads to the class tomorrow.

5-18-11 Photoshop Day 2

We will continue learning Photoshop today. We will start on our advertisements on Thursday.

5/17/11 Advertising/Photoshop

Today we will learn the basics of Photoshop.

Photoshop Day 1

1. Create new project (size and resolution).
2. Interface overview. Drop down menus and shortcuts. File, Edit, Image, Layer, Select, Filter, View, Windows.
3. Tool bar window (hidden tabs).
4. Basic Painting and Erasing, Pencil, Eyedropper, Fill Bucket.
5. Open image, Copy and Paste (multiple images). Introduction to layers.
6. Selection. Area, Lasso, Magic Wand.
7. Zoom and Pan.



CREATE AN ADVERTISEMENT ASSIGNMENT

Assignment: Come up with the concept for a product you think the world needs. It can be as logical as a new cereal with banana flakes in it or as far-fetched as golf balls that glow in the dark. Then do the following:

1. Design a logo for the company that will sell this product. If you aren’t a natural artist, you will be better off designing something that is easily reproduced — something with simple circles or lines.

2. Create an advertisement for the print media (either newspaper or magazine) as follows:

Create a color magazine ad of an appropriate size (11"h x 8"w). Indicate where and when the ad will run. The ad must include a product illustration, a benefit headline, text and where it can be purchased.

You will post these ads to your blogs and present them to the rest of the class next week.

5-17-11 Advertising

Your opinion/editorial is due at the beginning of the hour today.

Media Quiz
http://www.pbs.org/teachers/digital-media-literacy/quiz-yourself/

Watch Super Bowl Ads
http://superbowlads.fanhouse.com/

Top 10 Ads of All Time
http://www.msnbc.msn.com/id/28780693/

Mobile Ads
http://industry.bnet.com/advertising/100077/are-teens-really-receptive-to-mobile-advertising/

5/16/11 - Op/Ed

Because blogger was down on Friday, you'll have an extra day today to peer edit and finish your op/ed piece. We will begin our advertising unit tomorrow.

5-12-11 Editorial

Your rough draft is due before you come to class tomorrow. We will do two peer edits in class tomorrow.