4-20-09 Advertising and Intro to Photoshop

For reading time today, visit www.cnn.com

Photoshop Day 1

1. Create new project (size and resolution).
2. Interface overview. Drop down menus and shortcuts. File, Edit, Image, Layer, Select, Filter, View, Windows.
3. Tool bar window (hidden tabs).
4. Basic Painting and Erasing, Pencil, Eyedropper, Fill Bucket.
5. Open image, Copy and Paste (multiple images). Introduction to layers.
6. Selection. Area, Lasso, Magic Wand.
7. Zoom and Pan.



CREATE AN ADVERTISEMENT ASSIGNMENT

Assignment: Come up with the concept for a product you think the
world needs. It can be as logical as a new cereal with banana flakes in
it or as far-fetched as golf balls that glow in the dark. Then do the
following:

1. Design a logo for the company that will sell this product. If you
aren’t a natural artist, you will be better off designing something
that is easily reproduced — something with simple circles or
lines.

2. Create an advertisement for the print media (either newspaper or
magazine) as follows:

Magazine ad — Create a color magazine ad of an appropriate
size (full page). Indicate where and when the
ad will run. The ad must include a product illustration, a benefit
headline, text and where it can be purchased.