We will finish presenting our ads in class today.
We will wrap up this unit with an activity on magazine advertising.
Thursday, February 25, 2010
Wednesday, February 24, 2010
2-24-10 Presentations
Present your advertisements to the class.
1. Describe your ad
2. Describe your target audience
3. Describe the magazine where you would purchase advertising space.
We will wrap up this unit on Advertising today and move into writing stories.
1. Describe your ad
2. Describe your target audience
3. Describe the magazine where you would purchase advertising space.
We will wrap up this unit on Advertising today and move into writing stories.
Tuesday, February 23, 2010
2-23-10 Advertising Work Day
Today is the last day to work on your advertisements in Photoshop. When you are finished, you will save it as a .jpg and post it on your blog.
File/Save As/.jpg choose medium (5) for quality
Create a new post and click the Add Image button.
For format, choose none and click on the Image size medium button.
Tomorrow you will present your ad to the rest of the class by doing the following:
1. Describe your ad and your product.
2. Tell us who your target market would be.
3. Tell us what magazine(s) you would use for your advertisement.
File/Save As/.jpg choose medium (5) for quality
Create a new post and click the Add Image button.
For format, choose none and click on the Image size medium button.
Tomorrow you will present your ad to the rest of the class by doing the following:
1. Describe your ad and your product.
2. Tell us who your target market would be.
3. Tell us what magazine(s) you would use for your advertisement.
Monday, February 22, 2010
2-22-10 Advertisement Work Day
For reading time today, read www.nytimes.com
Today is a day to work on your advertisements in Photoshop.
Look over the previous day's postings to see the assignment and photoshop tutorials.
Today is a day to work on your advertisements in Photoshop.
Look over the previous day's postings to see the assignment and photoshop tutorials.
Thursday, February 18, 2010
2-18-10 Photshop Ads
We will take a quiz today on news, advertising and law/ethics.
You will then have the rest of the hour to work on your Photoshop ads.
Make a new project that is 8"x11" and 100dpi. You can look at the previous journalism classes for examples if you'd like.
You will then have the rest of the hour to work on your Photoshop ads.
Make a new project that is 8"x11" and 100dpi. You can look at the previous journalism classes for examples if you'd like.
Wednesday, February 17, 2010
2-17-10 Law and Ethics
For reading time today: http://www.nationalenquirer.com/
Facebook Free Speech Article
We will continue our notes from yesterday.
You should expect a quiz on news, advertising and law/ethics on Thursday or Friday.
Facebook Free Speech Article
We will continue our notes from yesterday.
You should expect a quiz on news, advertising and law/ethics on Thursday or Friday.
Tuesday, February 9, 2010
2-9-10 Advertising
We will continue watching and critiquing old Super Bowl commercials today.
We will then watch 2010 commercials from the Google website.
We will then watch 2010 commercials from the Google website.
Monday, February 8, 2010
2-8-09 Advertising
We will watch Super Bowl commercials today in class.
http://www.superbowl-commercials.org/
What is the company?
Who is the target audience:
What persuasive method used (humor, action, celebrity, human interest, etc.)?
How were camera shots and editing used to enhance the message?
What is the slogan/message for the company?
Was the message effective? Why or why not?
http://www.superbowl-commercials.org/
What is the company?
Who is the target audience:
What persuasive method used (humor, action, celebrity, human interest, etc.)?
How were camera shots and editing used to enhance the message?
What is the slogan/message for the company?
Was the message effective? Why or why not?
Thursday, February 4, 2010
2-4-10 Eastview News
For reading time, visit: www.abcnews.com
Finish taking notes on news from yesterday
Today we are going to spend some time at: http://www.district196.org/evhs/activities/finearts/newspaper/
What is newsworthy at Eastview?
What Back Issues Can Tell Us:
1. What stories are covered every year?
• What time of year did these stories run?
• Are any of the same people involved year after year?
2. What was the biggest story of each year?
3. How many personality sketches of students were run each year?
• What types of students were interviewed? (athletes, student leaders, etc.)
• Was any one student constantly featured in one year? Why?
• Do you think this was fair?
4. How many personality sketches of faculty were run each year?
• Which teachers were featured?
• Why those particular people?
5. What full page features (or center spreads) did the publication carry?
• Are any of those topics still relevant?
6. What was a great year(s) for sports teams? Activities?
• Did the school have any state champions?
• Olympic performers?
• Other honors?
7. Find a story that uses background information from previous years.
8. What topics did the paper editorialize about each year?
• What stand did the paper take?
• Has the problem been solved or is it still an issue?
9. What major news did the paper carry about classes?
• Any curriculum changes?
• Any major new programs?
10. Any new equipment?
• Any building programs?
11. Any scandals involving students, administrators, or teachers?
• What happened?
12. What changes in fashion among students can be found?
13. What signs of changing times can you find as mirrored in the concerns of students?
• What concerns never seem to change and would continue to make good stories year after year?
14. Did the school have any championship academic teams?
• Art show winners?
• Band or choir awards?
• Science winners?
• National honors?
15. Which clubs were most active?
16. What campus events made the most news?
17. What movies and music groups has the paper reviewed?
18. What issues did cartoonists choose?
19. How has the publication’s format changed?
20. Did the demographics of your student population change? Why?
21. What are the school’s traditions and how did they develop?
• Who are the school’s traditional rivals? (Could vary between activites.)
• How did the rivalry begin?
22. What are five things most interesting about EVHS?
Finish taking notes on news from yesterday
Today we are going to spend some time at: http://www.district196.org/evhs/activities/finearts/newspaper/
What is newsworthy at Eastview?
What Back Issues Can Tell Us:
1. What stories are covered every year?
• What time of year did these stories run?
• Are any of the same people involved year after year?
2. What was the biggest story of each year?
3. How many personality sketches of students were run each year?
• What types of students were interviewed? (athletes, student leaders, etc.)
• Was any one student constantly featured in one year? Why?
• Do you think this was fair?
4. How many personality sketches of faculty were run each year?
• Which teachers were featured?
• Why those particular people?
5. What full page features (or center spreads) did the publication carry?
• Are any of those topics still relevant?
6. What was a great year(s) for sports teams? Activities?
• Did the school have any state champions?
• Olympic performers?
• Other honors?
7. Find a story that uses background information from previous years.
8. What topics did the paper editorialize about each year?
• What stand did the paper take?
• Has the problem been solved or is it still an issue?
9. What major news did the paper carry about classes?
• Any curriculum changes?
• Any major new programs?
10. Any new equipment?
• Any building programs?
11. Any scandals involving students, administrators, or teachers?
• What happened?
12. What changes in fashion among students can be found?
13. What signs of changing times can you find as mirrored in the concerns of students?
• What concerns never seem to change and would continue to make good stories year after year?
14. Did the school have any championship academic teams?
• Art show winners?
• Band or choir awards?
• Science winners?
• National honors?
15. Which clubs were most active?
16. What campus events made the most news?
17. What movies and music groups has the paper reviewed?
18. What issues did cartoonists choose?
19. How has the publication’s format changed?
20. Did the demographics of your student population change? Why?
21. What are the school’s traditions and how did they develop?
• Who are the school’s traditional rivals? (Could vary between activites.)
• How did the rivalry begin?
22. What are five things most interesting about EVHS?
Tuesday, February 2, 2010
2-2-10 Creating and Linking Blogs
1. For reading time today, read www.startribune.com
2. Create your journalism blog at www.blogger.com
2. Create your journalism blog at www.blogger.com
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