4-16-09 Mass Media and Advertising

For reading time today, visit this site: http://adage.com/

1. How many pages are in your magazine?
2. How many pages are advertisements?
3. What percentage of magazine is made up of ads?
4. Who is the magazine's target audience? How can you tell that?
5. What is a typical ad in the magazine (based on target audience)?




More info on Adage if you're interested:


Studying Advertising Age

Advertising Age is one of the advertising industry’s most popular and widely read trade magazines.

Use the Internet to explore the magazine’s website (www.adage.com) and
answer the following questions below.

1. What are the main news stories under Daily Deadlines? _______________________________________________________________________________________________________________________________________________________________________________________________________________

2. Go to Account Action. What major accounts are up for grabs? Name three, giving the client, budget, contenders for the account, and anticipated decision date. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

3. Examine Special Report. Choose one list that interests you. What information does this report contain? Does the information surprise you? Why or why not? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

4. Click on one of the Features. Who is the author? What is the report about? Explain. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

5. Check out Bob Garfield’s Ad Review. Try to find one ad reviewed with which you are familiar. What does Garfield say about the ad? Do you agree with Garfield’s assessment of the ad? Why or why not? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

6. Click on People. What is the purpose of this page? _______________________________________________________________________________________________________________________________________________________________________________________________________________

7. Where on the web site can you track the progress of the 50 leading advertising agencies, advertisers, and media companies selected by Ad Age? Which companies lead? What is each firm’s current stock value as shown? Check each category. ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

8. What other features does the Ad Age site include? Explain. _______________________________________________________________________________________________________________________________________________________________________________________________________________

9. Go to www.adweek.com. What similarities/differences do you notice between the two sites? _______________________________________________________________________________________________________________________________________________________________________________________________________________

10. Notice Ad Week’s “Clio Awards*” icon (www.clioawards.com).