For reading time, visit: http://www.foxnews.com/
Present your advertisements to the class.
1. Describe your ad
2. Describe your target audience
3. Describe the magazine where you would purchase advertising space.
Definition:
Define “Journalism” in 1-3 sentences.
List and describe the six criteria of newsworthiness.
TITLE DESCRIPTION EXAMPLE
1
2.
3.
4.
5.
6.
What are the advantages of print journalism?
1.
2.
3.
What are the advantages of broadcast journalism?
1.
2.
3.
Why has online journalism (convergent media) become so popular?
Tuesday, April 28, 2009
Friday, April 24, 2009
4-24-09 Final Advertising Page
For reading time today: www.usatoday.com
Finish your advertisements today and post them to the blog following the directions from yesterday. When everyone has posted, we'll present them to the rest of the class.
Finish your advertisements today and post them to the blog following the directions from yesterday. When everyone has posted, we'll present them to the rest of the class.
Tuesday, April 21, 2009
4-21-09 Photoshop Day 2
Photoshop Day 2
1. Review Friday. Create new project.
2. Brushes and erasing options.
3. Colors/swatches/bruses.
4. Open, copy and paste images (Review from yesterday).
5. Resize images (Image/Image Size) and Layer/Transform Scale.
6. Rubber stamp, smudge, dodge, blur, etc.
7. Image adjust (brightness, color balance, etc).
8. Filters.
9. Text.
10. Gradient.
11. Remaining tools and design.
Your advertisement will be due on Friday.
8 inches wide
10 inches tall
72 pixels per inch
Needs to have a picture and copy (text)
1. Review Friday. Create new project.
2. Brushes and erasing options.
3. Colors/swatches/bruses.
4. Open, copy and paste images (Review from yesterday).
5. Resize images (Image/Image Size) and Layer/Transform Scale.
6. Rubber stamp, smudge, dodge, blur, etc.
7. Image adjust (brightness, color balance, etc).
8. Filters.
9. Text.
10. Gradient.
11. Remaining tools and design.
Your advertisement will be due on Friday.
8 inches wide
10 inches tall
72 pixels per inch
Needs to have a picture and copy (text)
Monday, April 20, 2009
4-20-09 Advertising and Intro to Photoshop
For reading time today, visit www.cnn.com
Photoshop Day 1
1. Create new project (size and resolution).
2. Interface overview. Drop down menus and shortcuts. File, Edit, Image, Layer, Select, Filter, View, Windows.
3. Tool bar window (hidden tabs).
4. Basic Painting and Erasing, Pencil, Eyedropper, Fill Bucket.
5. Open image, Copy and Paste (multiple images). Introduction to layers.
6. Selection. Area, Lasso, Magic Wand.
7. Zoom and Pan.
CREATE AN ADVERTISEMENT ASSIGNMENT
Assignment: Come up with the concept for a product you think the
world needs. It can be as logical as a new cereal with banana flakes in
it or as far-fetched as golf balls that glow in the dark. Then do the
following:
1. Design a logo for the company that will sell this product. If you
aren’t a natural artist, you will be better off designing something
that is easily reproduced — something with simple circles or
lines.
2. Create an advertisement for the print media (either newspaper or
magazine) as follows:
Magazine ad — Create a color magazine ad of an appropriate
size (full page). Indicate where and when the
ad will run. The ad must include a product illustration, a benefit
headline, text and where it can be purchased.
Photoshop Day 1
1. Create new project (size and resolution).
2. Interface overview. Drop down menus and shortcuts. File, Edit, Image, Layer, Select, Filter, View, Windows.
3. Tool bar window (hidden tabs).
4. Basic Painting and Erasing, Pencil, Eyedropper, Fill Bucket.
5. Open image, Copy and Paste (multiple images). Introduction to layers.
6. Selection. Area, Lasso, Magic Wand.
7. Zoom and Pan.
CREATE AN ADVERTISEMENT ASSIGNMENT
Assignment: Come up with the concept for a product you think the
world needs. It can be as logical as a new cereal with banana flakes in
it or as far-fetched as golf balls that glow in the dark. Then do the
following:
1. Design a logo for the company that will sell this product. If you
aren’t a natural artist, you will be better off designing something
that is easily reproduced — something with simple circles or
lines.
2. Create an advertisement for the print media (either newspaper or
magazine) as follows:
Magazine ad — Create a color magazine ad of an appropriate
size (full page). Indicate where and when the
ad will run. The ad must include a product illustration, a benefit
headline, text and where it can be purchased.
Friday, April 17, 2009
4-17-09 Super Bowl Ads
For reading time today, read this article: Are Super Bowl Ads Worth the Money?
You will have a sub today. You will watch Super Bowl Ads and answer the following questions for each commercial in your blog:
Company:
Target Audience:
What persuasive method used (humor, action, celebrity, human interest, etc.)?
How were camera shots and editing used to enhance the message?
What is the slogan/message for the company?
Was the message effective? Why or why not?
More information on advertising:
A Primer on Analyzing Television Commercials
Arthur Asa Berger - aberger@sfsu.edu
Excerpted from: The Manufacture of Desire: Alcohol Commercials and Society
Here I would like to consider some of the more important aspects of television commercials. We must remember that a television commercial is, as I pointed out earlier, a special kind of work of art-- one which is created to persuade, to shape behavior in specific ways. But it still is a work of art and therefore can be analyzed much the same way a film or television program can be understood: in terms of its various components and the role they play in the production.
A. The Narrative Structure. What happens in the commercial and what significance do the various actions and events have? How might the actions and events affect viewers and what meaning do they have for people? In this area we focus on the story-line of the commercial and its symbolic significance.
B. Dialogue and Language. What do the characters say to one another and, in some cases, what are they saying to us? What devices do they use to gain our attention or affection and to persuade us? What rhetorical techniques, such as alliteration or metaphor or metonymy, are used? What kind of language is used? What use is made of phenomena such as humor, comparisons, associations, exaggeration, praise, and logic.
C. Actors and Actresses. Sometimes we forget that when we watch commercials we are seeing actors and actresses playing their trade. But rather than trying to convince us they are Hamlet or Ophelia, they try to convince us they are housewives who love this or that product or rugged he-men who love this or that brand of light beer. Do we feel attracted to them and empathize with them? What kinds of symbolic figures are used as characters in the commercial? What use do the performers make of facial expression, body language and their voices? What about the clothes they wear? How old are they, and what significance do their ages have? What's interesting about the setting in which they are found?
D. Technical Matters: Lighting, Color, Editing and Music. Here we concern ourselves with how lighting, cutting and shot selection impact upon viewers. For instance, close-ups lead to a different feeling about things than longshots and shots from below convey different attitudes toward power than shots from above. Does the commercial have many quick cuts in it? If so, what impact does this have? How are things lighted and what kind of use is made of color? All of these matters are kinds of "messages" and must be included in any analysis of a
television commercial.
E. Sound and Music. We are profoundly affected by sound and music, which seem to have the power to work directly on our psyches. What use is made of sound effects? Is there music used? If so, what kind and for what purposes? How does it affect us?
F. Signs, Symbols and Intertextual Devices. Signs and symbols are phenomena which represent other things: a cross can represent Christianity, the sacred, religion, and so on. Intertextuality refers to the process by which we interpret one text in terms of another. Thus parody, for example, is based upon ridiculing a text (which must be known in order for the parody to work). The associative power of texts can be used to suggest things or ideas connected with the original text. This means that commercials can take advantage of what people already know--about history, literature, the arts, and popular culture--in getting their messages across.
G. Pursuasive Element. Which of the following does the commercial use: celebrity endorsement, testimonials, emotional appeal, humor, product comparison, repetition, security/fear, slogans, glittering generalities.
You will have a sub today. You will watch Super Bowl Ads and answer the following questions for each commercial in your blog:
Company:
Target Audience:
What persuasive method used (humor, action, celebrity, human interest, etc.)?
How were camera shots and editing used to enhance the message?
What is the slogan/message for the company?
Was the message effective? Why or why not?
More information on advertising:
A Primer on Analyzing Television Commercials
Arthur Asa Berger - aberger@sfsu.edu
Excerpted from: The Manufacture of Desire: Alcohol Commercials and Society
Here I would like to consider some of the more important aspects of television commercials. We must remember that a television commercial is, as I pointed out earlier, a special kind of work of art-- one which is created to persuade, to shape behavior in specific ways. But it still is a work of art and therefore can be analyzed much the same way a film or television program can be understood: in terms of its various components and the role they play in the production.
A. The Narrative Structure. What happens in the commercial and what significance do the various actions and events have? How might the actions and events affect viewers and what meaning do they have for people? In this area we focus on the story-line of the commercial and its symbolic significance.
B. Dialogue and Language. What do the characters say to one another and, in some cases, what are they saying to us? What devices do they use to gain our attention or affection and to persuade us? What rhetorical techniques, such as alliteration or metaphor or metonymy, are used? What kind of language is used? What use is made of phenomena such as humor, comparisons, associations, exaggeration, praise, and logic.
C. Actors and Actresses. Sometimes we forget that when we watch commercials we are seeing actors and actresses playing their trade. But rather than trying to convince us they are Hamlet or Ophelia, they try to convince us they are housewives who love this or that product or rugged he-men who love this or that brand of light beer. Do we feel attracted to them and empathize with them? What kinds of symbolic figures are used as characters in the commercial? What use do the performers make of facial expression, body language and their voices? What about the clothes they wear? How old are they, and what significance do their ages have? What's interesting about the setting in which they are found?
D. Technical Matters: Lighting, Color, Editing and Music. Here we concern ourselves with how lighting, cutting and shot selection impact upon viewers. For instance, close-ups lead to a different feeling about things than longshots and shots from below convey different attitudes toward power than shots from above. Does the commercial have many quick cuts in it? If so, what impact does this have? How are things lighted and what kind of use is made of color? All of these matters are kinds of "messages" and must be included in any analysis of a
television commercial.
E. Sound and Music. We are profoundly affected by sound and music, which seem to have the power to work directly on our psyches. What use is made of sound effects? Is there music used? If so, what kind and for what purposes? How does it affect us?
F. Signs, Symbols and Intertextual Devices. Signs and symbols are phenomena which represent other things: a cross can represent Christianity, the sacred, religion, and so on. Intertextuality refers to the process by which we interpret one text in terms of another. Thus parody, for example, is based upon ridiculing a text (which must be known in order for the parody to work). The associative power of texts can be used to suggest things or ideas connected with the original text. This means that commercials can take advantage of what people already know--about history, literature, the arts, and popular culture--in getting their messages across.
G. Pursuasive Element. Which of the following does the commercial use: celebrity endorsement, testimonials, emotional appeal, humor, product comparison, repetition, security/fear, slogans, glittering generalities.
Thursday, April 16, 2009
4-16-09 Mass Media and Advertising
For reading time today, visit this site: http://adage.com/
1. How many pages are in your magazine?
2. How many pages are advertisements?
3. What percentage of magazine is made up of ads?
4. Who is the magazine's target audience? How can you tell that?
5. What is a typical ad in the magazine (based on target audience)?
More info on Adage if you're interested:
Studying Advertising Age
Advertising Age is one of the advertising industry’s most popular and widely read trade magazines.
Use the Internet to explore the magazine’s website (www.adage.com) and
answer the following questions below.
1. What are the main news stories under Daily Deadlines? _______________________________________________________________________________________________________________________________________________________________________________________________________________
2. Go to Account Action. What major accounts are up for grabs? Name three, giving the client, budget, contenders for the account, and anticipated decision date. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
3. Examine Special Report. Choose one list that interests you. What information does this report contain? Does the information surprise you? Why or why not? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
4. Click on one of the Features. Who is the author? What is the report about? Explain. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
5. Check out Bob Garfield’s Ad Review. Try to find one ad reviewed with which you are familiar. What does Garfield say about the ad? Do you agree with Garfield’s assessment of the ad? Why or why not? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
6. Click on People. What is the purpose of this page? _______________________________________________________________________________________________________________________________________________________________________________________________________________
7. Where on the web site can you track the progress of the 50 leading advertising agencies, advertisers, and media companies selected by Ad Age? Which companies lead? What is each firm’s current stock value as shown? Check each category. ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
8. What other features does the Ad Age site include? Explain. _______________________________________________________________________________________________________________________________________________________________________________________________________________
9. Go to www.adweek.com. What similarities/differences do you notice between the two sites? _______________________________________________________________________________________________________________________________________________________________________________________________________________
10. Notice Ad Week’s “Clio Awards*” icon (www.clioawards.com).
1. How many pages are in your magazine?
2. How many pages are advertisements?
3. What percentage of magazine is made up of ads?
4. Who is the magazine's target audience? How can you tell that?
5. What is a typical ad in the magazine (based on target audience)?
More info on Adage if you're interested:
Studying Advertising Age
Advertising Age is one of the advertising industry’s most popular and widely read trade magazines.
Use the Internet to explore the magazine’s website (www.adage.com) and
answer the following questions below.
1. What are the main news stories under Daily Deadlines? _______________________________________________________________________________________________________________________________________________________________________________________________________________
2. Go to Account Action. What major accounts are up for grabs? Name three, giving the client, budget, contenders for the account, and anticipated decision date. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
3. Examine Special Report. Choose one list that interests you. What information does this report contain? Does the information surprise you? Why or why not? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
4. Click on one of the Features. Who is the author? What is the report about? Explain. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
5. Check out Bob Garfield’s Ad Review. Try to find one ad reviewed with which you are familiar. What does Garfield say about the ad? Do you agree with Garfield’s assessment of the ad? Why or why not? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
6. Click on People. What is the purpose of this page? _______________________________________________________________________________________________________________________________________________________________________________________________________________
7. Where on the web site can you track the progress of the 50 leading advertising agencies, advertisers, and media companies selected by Ad Age? Which companies lead? What is each firm’s current stock value as shown? Check each category. ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
8. What other features does the Ad Age site include? Explain. _______________________________________________________________________________________________________________________________________________________________________________________________________________
9. Go to www.adweek.com. What similarities/differences do you notice between the two sites? _______________________________________________________________________________________________________________________________________________________________________________________________________________
10. Notice Ad Week’s “Clio Awards*” icon (www.clioawards.com).
Thursday, April 9, 2009
4-9-09 Last Day :(
Make sure your final projects are error-free once they're posted on the site.
Also, check the portal to make sure all previous assignments are correct.
Thanks for all of your work this quarter. Best of luck with everything in the future!
Mr. Krebs
Also, check the portal to make sure all previous assignments are correct.
Thanks for all of your work this quarter. Best of luck with everything in the future!
Mr. Krebs
Wednesday, April 8, 2009
4-8-09 Final Projects
Your final project is due today. We will post all final projects to the blog. You should add a link of your newspaper to your blog.
Your final assignment for today and tomorrow is to view your classmates' newspapers.
Thanks for all of your hard work during the quarter!
Your final assignment for today and tomorrow is to view your classmates' newspapers.
Thanks for all of your hard work during the quarter!
Tuesday, April 7, 2009
4-7-09 Final Projects
No reading time today.
Continue to work on your newspapers today. They are due tomorrow. If anyone is finished today, I will start placing your folders on the web server so you can check everything online.
Continue to work on your newspapers today. They are due tomorrow. If anyone is finished today, I will start placing your folders on the web server so you can check everything online.
Friday, April 3, 2009
4-3-09 Newspaper Design
New Bill Simmons articles, for those interested:
http://sports.espn.go.com/espn/page2/story?page=simmons/090331
http://sports.espn.go.com/espn/page2/story?page=simmons/090401
Continue working on your newspapers. They will be due next Wednesday.
Have a great weekend!
http://sports.espn.go.com/espn/page2/story?page=simmons/090331
http://sports.espn.go.com/espn/page2/story?page=simmons/090401
Continue working on your newspapers. They will be due next Wednesday.
Have a great weekend!
Wednesday, April 1, 2009
4-1-09 Newspaper Portfolio
Happy April Fools: http://www.theonion.com/content/index
ESPN Video (Walk On): http://vodpod.com/watch/1165857-walk-on-espn-video
How to create headlines for your articles:
1. Reread your article; identify the underlying theme.
2. Express the theme in an active voice using as few words as possible. Active verbs lend immediacy to a story. If a reader sees a headline written in a passive voice, he or she might glance right over it.
3. Keep your headline in present tense.
4. Keep it simple. A headline is a short, direct sentence without extra adjectives or adverbs.
5. Provide enough information in the headline to give the casual reader an impression of the entire story.
ESPN Video (Walk On): http://vodpod.com/watch/1165857-walk-on-espn-video
How to create headlines for your articles:
1. Reread your article; identify the underlying theme.
2. Express the theme in an active voice using as few words as possible. Active verbs lend immediacy to a story. If a reader sees a headline written in a passive voice, he or she might glance right over it.
3. Keep your headline in present tense.
4. Keep it simple. A headline is a short, direct sentence without extra adjectives or adverbs.
5. Provide enough information in the headline to give the casual reader an impression of the entire story.
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